Ex-Binance Dealmaker Joins Hilbert Group to Launch Tokenized Funds Platform Former Binance executive Ryan Horn has joined the advisory board of Hilbert Group, a Sweden-based publicly listed digital asset manager, to support the rollout of Syntetika , its onchain platform for tokenized assets and funds. At Binance, Horn secured high-profile partnerships, including a deal with football star Cristiano Ronaldo. Hilbert’s Strategy for Digital Asset Management Hilbert Group specializes in crypto-focused investment products for institutional and professional investors. The company uses algorithmic trading strategies within a traditional asset management framework, applying regulated oversight and fund governance to digital markets. Syntetika: Regulated Tokenized Funds Syntetika will issue and trade tokenized funds under regulatory oversight. It will integrate Galactica’s zero-knowledge technology to verify users without exposing personal data, giving investors blockchain-based access to Hilbert’s strategies. Hilbert CEO Barnali Biswal said Horn’s mission is to “unite tokenized economies with tangible outcomes,” reflecting a growing push to connect blockchain innovation with mainstream financial applications. Tokenization Momentum in Global Finance The tokenization trend is gaining traction among traditional finance firms. In July, Goldman Sachs and BNY Mellon revealed plans to offer institutional clients tokenized money market funds with blockchain-based ownership tracking and 24/7 settlement. That same month, French fintech Spiko raised $22 million to expand tokenized fund access in the US and EU, while eToro announced plans to launch tokenized versions of 100 US stocks as ERC-20 tokens on Ethereum. Crypto-Native Firms Entering TradFi In June 2025, Robinhood launched an Arbitrum-based blockchain platform offering tokenized US stocks and ETFs to European investors, a move that triggered legal scrutiny over ownership rights. Coinbase also filed with the US SEC to offer tokenized stock trading under regulated frameworks. Meanwhile, Backed Finance’s xStocks platform listed over 60 tokenized US stocks on Kraken and Bybit, giving global investors blockchain-based access to blue-chip equities.
