The world’s largest asset manager, BlackRock , says investor demand for cryptocurrency exchange-traded funds (ETFs) remains overwhelmingly focused on Bitcoin and Ethereum , even as new crypto investment products enter the market. Speaking about the firm’s digital asset strategy, BlackRock’s head of digital assets, Robert Mitchnick , said most clients show meaningful interest only in the two largest cryptocurrencies. He noted that while there are “pockets of interest” in other tokens, investor allocations continue to concentrate on Bitcoin and Ethereum. Mitchnick described Bitcoin as an emerging “digital gold” and monetary alternative, while Ethereum is increasingly viewed as a technology-focused investment tied to blockchain innovation and decentralized applications. Nonetheless, he claimed the firm still sees selective interest in other digital assets and will continue to review them as their ecosystems mature, gain liquidity, and expand into real-world applications. He emphasized that the firm applies a very “discerning approach” when deciding which assets to include in an iShares ETF . BlackRock launched a new Ether ETF, ETHB, this Thursday When asked what the future might hold for crypto ETFs, including the potential for sophisticated structures like staking or conventional fund structures to bring in new investors, Mitchnick said both are likely. He said that in his firm’s case, he expects the new Ether ETF, iShares Staked Ethereum Trust (ETHB), to appeal to some investors, and the earlier-established IBIT, with a more conventional structure, to remain a preferred option for investors. He added, “Will we see some more exotic structures coming into the space? I think no question. Some of those will be interesting. Some of them will resonate with investors.” He maintained, however, that his firm will proceed carefully before deciding how else to expand and what to incorporate. BlackRock just launched the Ether ETF, ETHB , this Thursday. The fund has pulled in over $43 million in net inflows. Moreover, according to Bloomberg Intelligence analyst James Seyffart, the fund generated nearly $16 million in trading volume since its debut with $100 million in assets under management. He commented , “The vast majority of the trading is done, and we are at $15.5 million in trading volume for the BlackRock staked Ethereum ETF — ETHB. Very, very solid for a day 1 ETF launch.” The new ETF offers staking, introducing an income element that portfolio managers view as a meaningful incentive and a potential driver for faster adoption compared to Bitcoin products. It still provides users with a traditional brokerage account Mitchnick says BTC ETF investors have maintained a steady accumulation approach In his interview with CNBC, Mitchnick also noted that over 90% of Bitcoin ETF investors have consistently been accumulating the token. He stated that most retail investors think long-term and thus often purchase holdings when asset prices fall. On the other hand, he pointed out that short-term trading is largely limited to the roughly 10% of demand represented by hedge funds. He also asserted that even with Bitcoin’s price drop, IBIT still ranked fourth globally for ETF inflows in 2025, pulling in about $26 billion. He remarked, “There’s clearly been a lot of selling pressure elsewhere in the Bitcoin ecosystem, on crypto exchanges, on these offshore levered perps platforms. But the ETF investor base has taken a much steadier, longer-term fundamental view of things.” Meanwhile, the asset manager is still planning to introduce a Bitcoin Premium Income ETF that uses covered call strategies on Bitcoin futures to provide yield. The steady payouts, however, might come at the expense of potential gains in IBIT, which tracks Bitcoin’s market price. If you're reading this, you’re already ahead. Stay there with our newsletter .
